Time Warner is launching a Netflix for diehard film lovers - company Insider

Turner

this autumn, Time Warner's Turner will launch a standalone streaming service centered at "film aficionados" referred to as FilmStruck, the enterprise introduced Tuesday.

FilmStruck's catalog will feature "an eclectic mixture of contemporary and classic art apartment, indie, overseas, and cult films," and should be developed by using the groups at the back of Turner classic films (TCM) and the Criterion assortment. The enterprise has now not yet set a value element.

FilmStruck is simply the newest in a long string of Netflix-like services being pumped out by way of media corporations together with HBO, Showtime, NBC, Starz, etc. but this providing is significant as a result of the focus on videos, which have perceived to fall somewhat out of favor in the era of binge-gazing television shows.

As Netflix has moved towards normal content, the focus has been on bulking up its tv suggests. Netflix has observed it will produce 31 scripted shows this year and 10 feature films. Netflix's preference of videos has dropped with the aid of round 33% for the reason that 2014, according to analysis ultimate month from AllFlicks.

That pointed out, Netflix appears to have made motion pictures extra of a priority these days. The business has been on a browsing spree for films at locations like Sundance, and plans to spend $ninety million on a new Will Smith movie, in response to time limit.

besides FilmStruck, there are a few services, like Mubi, which are going after the movie buff market — but Turner seems to have the most firepower. It has snagged unique rights to the legendary Criterion assortment (in an effort to still be attainable on Hulu unless the autumn).

FilmStruck will include award-winning classics like "Seven Samurai," "A Room With A View," and "Blood basic." Turner also says it'll comprise videos from Hollywood's "fundamental movie studios together with Warner Bros.," though how much of its catalog will be new releases is yet to be considered.

however the focus isn't on blockbusters. "it's tailored for the diehard film fanatic who craves a deep, intimate experience with independent, international, and paintings condominium films," John Martin, chairman and CEO of Turner, referred to in a press release.  

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