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"What if advertising, but too tons?" it really is commonly the formulation for short films about augmented truth. (because of The Verge's VR professional Adi Robertson for that one-liner.) but this new entry into the genre from artist Keiichi Matsuda still feels compelling, not least because the visuals are so beautifully nerve-racking. each actual floor in "HYPER-fact" has been plastered with holographic images, regularly to the point of obscuring the underlying world altogether.
I consider the movie feels so disturbingly prevalent, although, not because the protagonist's POV is surrounded through adverts, but more personal messages as well — notifications, to-do lists, even a virtual "concept guru" from a temping company. Fatigue in up to date existence would not simply come from adverts, but the regularly in no way-ending move of prods and pokes that remind you your life is being measured out in methods beyond your handle. probably a greater correct abstract of "HYPER-reality" is: what if capitalism, however too a good deal?
SourceKeiichi Matsuda (Vimeo) EvenMore
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